At a glance

Description Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Alternate titles
  • Business Development Director
  • Campaign Manager
  • Communications Director
  • Communications Manager
  • Community Director
  • Community Engagement Manager
  • Community Manager
  • Community Relations Director
  • Customer Service Manager
  • Development Director
  • Information Director
  • Marketing and Communications Manager
  • Marketing Communications Manager
  • Public Affairs Director
  • Public Information Director
  • Public Information Relations Manager
  • Public Relations Director (PR Director)
  • Public Relations Manager (PR Manager)
  • Public Relations Supervisor (PR Supervisor)
  • Publicity Director
Alternate titles
  • Publicity Manager
  • Relationship Manager
  • Social Media Manager
  • University Relations Director
Salaire horaire moyen $43.96 - $86.61 ($91,430.00 - $180,160.00 annually)*
Nombre total annuel d'ouvertures18
Nombre total d'employés274

A day in the life

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  • Enterprising: Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
  • Conventional: Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
  • Social: Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.
Work interests
  • Artistic: Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.
  • Investigative: Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.
  • Realistic: Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.
  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
Work tasks
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, or maintain crisis communication plans.
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Maintain company archives.
  • Manage communications budgets.
  • Manage in-house communication courses.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Observe and report on social, economic, and political trends that might affect employers.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Respond to requests for information about employers' activities or status.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
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Education & Training

Education Bachelor's degree

Licensing Some professions require a specific license to work in Maine. For information on any licensing requirements for this and other occupations, visit the Maine Office of Professional and Financial Regulation.

Training None

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Regional Occupation Data

Data provided by CWRI
Total number employed 274
Average annual wage* $91,430 - $180,160
Annual total openings 18
Average hourly wage* $43.96 - $86.61
Total number employed 64
Average annual wage* $86,450 - $125,000
Annual total openings 6
Average hourly wage* $41.56 - $60.10
Total number employed 76
Average annual wage* $89,460 - $142,960
Annual total openings 6
Average hourly wage* $43.01 - $68.73
Total number employed 155
Average annual wage* $91,430 - $188,650
Annual total openings 14
Average hourly wage* $43.96 - $90.70

Les détails de la description de poste et les données salariales et de demande pour cette profession sont fournis par CWRI, ONET, et Career Onestop.

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